Website Privacy Policy

Last updated November 2012 - Dutch text upon request

This website (“Site”) is owned and operated by W.H. BRADY n.v. (“we”, “our”, or “us”). This privacy policy (“Policy”) is designed to help you understand this Site's information collection, use, and disclosure practices. 

Please read this Policy carefully. Use of this Site is subject to the terms and conditions of this Policy. If the terms and conditions of the Policy are unacceptable to you, please do not use this Site and do not submit any information that is personal and relates to you or another identifiable individual ("Personal Information”) via this Site. 

When you submit Personal Information via this Site, you consent to the collection, use, and disclosure practices described in this Policy. If you submit Personal Information via this Site on behalf of any employer, organisation or another person, submitting such Personal Information constitutes your agreement that you are authorised by them to do so and that they accept this Policy.

This Site and this Policy are directed to persons using the Site for business purposes. This Site is not directed to children under the age of 13 and does not knowingly collect Personal Information from or about children.

Scope of this Policy 
This Policy applies only to this Site. Although you may see links or references to other Brady or third party websites on this Site or in e-mails we send you, this Policy does not apply to such websites. Please read the privacy policy of each website you visit.

Cookies and similar types of Information Collection and Use 
During your visit, this Site may collect certain kinds of information without you actively submitting it to us, as described below:

IP Addresses. An Internet protocol (IP) address is a unique identifier automatically assigned to a user's computer when logging onto the Internet. IP addresses are used to identify server problems, administer the Site, and compile aggregated statistics for marketing and research purposes. This Site captures IP addresses for such purposes. 

  • IP Addresses. An Internet protocol (IP) address is a unique identifier automatically assigned to a user's computer when logging onto the Internet. IP addresses are used to identify server problems, administer the Site, and compile aggregated statistics for marketing and research purposes. This Site captures IP addresses for such purposes.
  • Navigational Data. Navigational data includes log files and clickstream data. Navigational data can identify a user's web browser and operating system, when and for how long a user visits a website, what pages a user views on a website, and the address of the website that the user was visiting previously. This information is used to administer a website, improve website content, and compile aggregated statistics for marketing and research purposes. This Site collects navigational data for such purposes.
We may collect this information using the following methods:

  • Cookies: "Cookies" are small text files sent from a website to the hard drive of a user's computer to store bits of information related to that user. Cookies can store a variety of information, including IP addresses, navigational data, server information, and data transfer times. There are two kinds of cookies:
  1. Session cookies, which are deleted once a user closes his or her web browser window or otherwise turns off his/her computer, and persistent cookies, which remain on a user's computer hard drive until deleted.Session cookies are used to aid in website navigation and to collect statistical information.
  2. Persistent cookies also aid in website navigation and collecting statistical information, but are used to customize a website for a user, such as by storing passwords and preferences so that users do not have to re-enter them each time they visit a website. This Site uses session cookies and persistent cookies for such purposes (e.g. to enable the ‘shopping cart’ so you can make purchases).. 
  • Internet Tags. "Internet Tags" (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are similar to cookies, but they are smaller and are used to collect information such as the IP address and browser type related to the user's computer. This Site uses "Internet Tags" for such purposes.
Active Information Collection and Use 

In addition to the information collection practices described above, this Site collects information from you when you actively submit it through this Site. Some of the information this Site collects is Personal Information. The main kinds of information this Site may collect which could constitute Personal Information include:

  • Contact details such as your name, addresses, e-mail address, phone number, fax number, job title, and employer name;
  • Details of orders and the products ordered on the Site;
  • Payment details for processing your orders;
  • Details of your preferred local distributor(s);
  • Log-in details (e.g. password, username) you provide for log-in accounts on the Site;
  • Any communications you make with us, for example comments or questions you submit via the Site.
Personal Information that we seek from you via this Site is sought from you in your business capacity rather than in your individual capacity.

The key ways in which we actively collect and use Personal Information on this Site include when you:
  • Send us an e-mail or complete and submit a form on the Site. In this case, we may use the information you provide to reply to your query, to learn more about our users, and generally to improve our products and service;
  • Submit a request for us to send you information, for example a catalogue request or mailing list form, or where you have raised technical support questions or made a request to return any items. In this case, we use the information you provide to send to you, online or offline, materials or information you request;
  • Complete a price list application form. We use the information you provide to send you the requested price lists;
  • Download items or information available on the Site. We use the information submitted in connection with such downloads to inform you of new items or information and to record who has downloaded the items and information available on this Site;
  • Complete survey, feedback, and question forms. We use the information provided in these forms to respond to your questions, evaluate products and services, and better understand our customers;
  • Select a preferred distributor or complete a form in order for us to put you in direct contact with a local distributor;
  • Order products from the Site. We will use the information you provide to process your payments, fulfil your orders and for related customer service purposes.
Where you have indicated that you wish to receive marketing materials and be contacted for marketing purposes, we also use Personal Information to market our products and services and those of other third parties that we think might be of interest to you by the contact methods you have agreed to (e.g. post, fax or e-mail). If you do not want to receive such marketing materials, please see the paragraph entitled "Stop Communications" below. You should be aware that we may use third-party service providers to collect the information described above and also to contact you as described above.

In addition, we use Personal Information as part of our normal procedures to administer the Site, keep our internal records, carry out statistical analysis, and to improve this Site and provide you with a better service. We may anonymise information so that it no longer identifies you and use that anonymised information for statistical analysis purposes.

We reserve the right to make full use of all information acquired through this Site that is not Personal Information and also to combine Personal Information collected through this Site with other kinds of information we obtain.

Disclosure of Information

We may disclose Personal Information collected on this Site to our affiliated companies as part of our intra-group arrangements. We will only share, transfer, or disclose Personal Information submitted through this Site to other third parties to the extent necessary for the purposes described in this Policy. When we share Personal Information with third parties, we take reasonable steps in compliance with law to ensure that these third parties will protect the Personal Information and use it only for the purposes for which it was disclosed. 

Such third parties include:

  • our distributors, where you have requested to be put in contact with them in connection with the purchase of products or otherwise; 
  • our provider of web hosting and IT support services for the Site;
  • our providers of payment processing and delivery services in order to fulfil your orders; and
  • our provider of marketing services who assists us with handling the marketing materials we may send.
We also reserve the right to disclose or transfer any Personal Information collected at this Site to the extent necessary:
  • to protect the security of the Site;
  • to defend ourselves and our affiliated companies in legal proceedings;
  • to comply with court orders or statutory obligations;
  • if we believe in good faith that the law requires it; or
  • in connection with any sale, assignment, or other transfer of all or a part of our business or company or any business or our affiliated companies.
The disclosure of Personal Information as contemplated in this Policy may be to a party outside your jurisdiction, for instance due to where our group companies, our distributors and our web hosting provider are geographically based. We take steps to ensure that such transfers are made in compliance with the law.

By providing your Personal Information, you consent to us transferring Personal Information you have submitted through this Site to such third parties who may be based in other jurisdictions. Such other jurisdictions may not offer the same level of protection for Personal Information.


If you have an enquiry about the Personal Information we hold about you (e.g. if you think it is no longer accurate, current, and complete), please send an e-mail to
WEBMASTER_EMEA@BRADYCORP.COM. We will take appropriate steps to comply with your request in accordance with applicable law, but reserve the right to use Personal Information you have submitted through this Site to verify your identity.

Stop Communications

If you are receiving marketing e-mails from us and you no longer wish to receive such communications, please send an e-mail to


While we have put in place security measures to safeguard the Site, transmissions over the Internet can never be 100% secure or error-free. As a result, we do not, and cannot, guarantee the security, accuracy, or completeness of the Personal Information you submit to us. You should be aware that e-mail submitted through this Site (including forms submitted via e-mail) may not be secure or encrypted, so you should take particular care in deciding what information you send via e-mail. However, once we receive any Personal Information you provide to us, we are committed to protecting such Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. This includes compliance with payment card industry data security standards (PCI).

Contact Information 

We hope that you will share with us any comments, questions or suggestions you might have regarding the information practices described in this Policy. Please feel free to send us an e-mail at WEBMASTER_EMEA@BRADYCORP.COM

Changes to this Policy 

We reserve the right to change this Policy from time to time and in our sole discretion. If the Policy for this Site changes, the revised policy will be posted at the "Privacy Policy" link on this Site's home page. Please check the Policy frequently and particularly before you submit additional information via the Site. Your continued use of the Site constitutes acceptance of such changes in the Policy.

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